Tag: reddi-wip
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Where’s the Reddi-wip? ConAgra lowers product profile during shortage
By Tom Polansek CHICAGO (Reuters) – Reddi-wip, the top-selling U.S. ready-made whipped cream, is going into hiding for the holidays. ConAgra Brands , maker of Reddi-wip, is scaling back on promotions and merchandising as the nation faces a shortage of ready-made whipped cream, Chief Executive Sean Connolly said in an interview on Thursday. The short…